AT&T

As a Sr. Content Marketer at Radancy, I help my client fill their hiring needs through diverse storytelling. Blogs, social media, emails, and traditional ads all play a part in winning our target audiences.

The challenge: AT&T is a large company, so they need to a hire a lot of people in entirely different fields. How do you create content that resonates with software developers and salespeople a like? Going a step further, how do we do that while breaking through the monotony of most recruiting ads?

The solution: a people-first approach. All the work I have done for this account has been about connecting with the employees who are doing these jobs right now. By telling their stories authentically, others can see themselves there too. We speak about the things that really matter, like pay and benefits, too.

The result: Recruiting that doesn’t feel like recruiting. Highly engaging posts on social media that drive better metrics. People excited about the idea of working at AT&T. To borrow a phrase from their book, “we make it happen.”